Real numbers from real projects. Here's what happens when customers can actually see what they're buying.
OEM Extinguishers sells high-end fire extinguishers specifically fitted for luxury cars like Porsche and BMW. Their customers are particular — they want their extinguisher to match their car's exact paint colour code and need to see exactly how it will look mounted on the bucket seat before placing an order. Static product photos couldn't communicate this level of personalisation, leading to hesitation, long sales cycles, and frequent back-and-forth enquiries.
OTG Tech Hub built a real-time 3D configurator where customers select their Porsche or BMW colour code (or enter any custom colour), see the extinguisher update live in 3D, and preview exactly how it looks mounted on a bucket seat — all before checkout.
Jarrod Weymar, founder of Elite Glute Isolator, sells premium gym apparatus to fitness enthusiasts who care deeply about the look and feel of their equipment. Customers wanted to personalise their machine — choosing seat colour, upright pole finish, and other visual details — but had no way to visualise the end result before ordering. This led to order uncertainty, buyer hesitation, and post-purchase disappointment when the product didn't match expectations.
OTG Tech Hub built a fully interactive 3D configurator that lets customers customise every colour element of their Elite Glute Isolator in real time, zoom in to inspect details, rotate 360°, and preview the exact finished product before placing their order — dramatically improving purchase confidence.
Matthias at De Wael, a Belgium-based fine jewellery atelier, needed a way for customers to design and customise bespoke rings online — selecting stone shapes, stone sizes, metal colours, band styles, side stones, and halo options — before committing to a bespoke commission. The traditional approach of email back-and-forth with sketches was slow, expensive, and led to misunderstandings that resulted in costly revisions after production had already started.
OTG Tech Hub built a sophisticated real-time 3D ring configurator with photorealistic PBR materials, embedded seamlessly into their Squarespace storefront via Code Blocks — giving customers a true-to-life preview of their bespoke ring before a single stone was set.