A real-time 3D configurator built for Elite Glute Isolator, allowing customers to customise frame colour, resistance level, and accessory add-ons for their gym apparatus — all in the browser with zero plugins required.
Jarrod Weymar, founder of Elite Glute Isolator, needed a way to help fitness equipment buyers visualise and configure their gym apparatus before committing to a purchase. Static product photos weren't conveying the full range of frame colours, resistance settings, and accessory options available — leaving potential customers uncertain and hesitant to buy.
OTG Tech Hub designed and built a fully interactive real-time 3D configurator using Three.js and WebGL, integrated into a custom React storefront. Customers can now rotate, zoom, and customise their Elite Glute Isolator unit in real time — selecting frame colour, resistance level, and accessory add-ons — with instant visual feedback as they build their ideal setup.
The result was a noticeable lift in sales conversions, longer time spent engaging with the product, and a significant drop in pre-sale questions, as customers could now answer most of their own questions through the configurator itself.
Built with Three.js and WebGL for smooth, realistic rendering directly in the browser with no app or plugin required.
Customers can change frame colour, resistance level, and accessory add-ons in real time with the 3D model updating instantly.
Fully integrated with a custom React storefront — selected configurations sync directly to checkout with live updates.
Fully responsive and touch-friendly — the configurator works smoothly on all devices including mobile and tablet.
Customers can rotate and zoom the model in full 360° to inspect every detail before making their purchase decision.
Optimised 3D assets and lazy loading ensure the configurator loads quickly even on slower connections.
Book a free 30-minute demo and let's talk about what we can build for your product.