A real-time 3D fire extinguisher configurator built for OEM Extinguishers, allowing customers to customise model type, colour, size, and mounting options — all in the browser with zero plugins required.
OEM Extinguishers needed a way to help their customers visualise and configure fire extinguishers online before making a purchase decision. Traditional flat product photography wasn't communicating the full range of options available — leading to confusion, phone enquiries, and lost sales.
OTG Tech Hub designed and built a fully interactive real-time 3D configurator using Three.js and WebGL, integrated directly into their Shopify storefront. Customers can now rotate, zoom, and customise their fire extinguisher in real time — selecting from different models, colours, sizes, and mounting brackets — with the price updating live as they configure.
The result was an immediate uplift in sales, a significant reduction in pre-purchase enquiries, and a dramatically improved customer experience that set OEM Extinguishers apart from every competitor in their market.
Built with Three.js and WebGL for smooth, photorealistic rendering directly in the browser with no app or plugin required.
Customers can change model type, colour, size and mounting options in real time with the 3D model updating instantly.
Fully integrated with Shopify — selected variants sync directly to the cart with live price updates and add-to-cart functionality.
Fully responsive and touch-friendly — the configurator works smoothly on all devices including mobile and tablet.
Customers can rotate and zoom the model in full 360° to inspect every detail before making their purchase decision.
Optimised 3D assets and lazy loading ensure the configurator loads quickly even on slower connections.
Book a free 30-minute demo and let's talk about what we can build for your product.